I combine creative direction, fashion branding, and textile design to help brands define their identity, stand out in the market, and create meaningful connections with their audience.
Even though I graduated from Central Saint Martins, London and earned a Master’s in Fashion Branding and Communication, it didn’t quite prepare me for the shadows of the fashion world. My first years in the industry were intense, eye-opening, and full of lessons I hadn’t expected.
Stressful offices, endless revisions, brands chasing trends instead of meaning, fierce competition, production people in underdeveloped countries for very low wages —
Something inside me kept whispering: there must be another way to do fashion.
So, I quit the office, grabbed a backpack, and spent a year in Asia working with women textile artisans in Cambodia, Nepal, and Indonesia — helping them turn low-quality designs into pieces people actually wanted.
That experience was invaluable in helping me develop my expertise in sustainable and ethical practices, color management, conceptual and artistic narrative applied not just to textiles, but also to communication campaigns.
It also led me to collaborate with the European Union on fashion consultancy projects and to teach sustainable fashion at universities — mostly to remind students that the story behind a dress is just as important as the stitch that holds it together.
Today, at Stellars Lab we help elevate fashion brands and create real value through strategic branding, textile art, sustainability and fashion communication campaigns. We help brands stop shouting “flash sale” and start telling real stories that make people pause, notice, and care.
No hype. No trends. Just clarity, direction…
Through long-term strategic partnership to build, evolve and differentiate your brand consistently.
we provide updates about fashion branding, design & sustainability
We work with premium and contemporary fashion brands that want their collections, visuals and communication to feel aligned, intentional and unmistakably on brand. From textile development and collection direction to campaigns and digital presence, we ensure your brand story is embedded in every touchpoint.
